Over the past few months, I have become obsessed with simplicity.
It’s easy to be enticed by the allure of making things sound more complicated than they were. Usually not by (conscious) choice either – it’s most likely the material you’re exposed to (news, most modern ‘self help/business’ books. Nearly all of them speak that way.
Naturally, just by reading/viewing it, it will influence how you too share your message.
I’m all for precision (when appropriate – trust your gut). but most of the time, you can share your message without the unnecessary baggage.
Most share theirs with so much fluff, you have to spend 90% of the time trying to find the good stuff.
No-one likes eating around the fat just to find the meat. Especially when there is barely any there.
Lately I’ve been reading material by guys like Kevin Roberts and Seth Godin. Both are creative geniuses. And both (mostly) use simple, down to earth language.
I love it.
Short sentences. Powerful phrases. Even one word paragraphs like “Yes!”
Go simple. Today.