There’s one real key reason most aren’t where they really want to be.
It’s not because they don’t have a great marketing strategy.
It’s not because they don’t have access to the right tools, network or mentors.
And it’s not because they just aren’t lucky.
The one factor, ultimately that determines whether someone is ‘successful’ or not, and it comes down to their level of hunger.
It’s great to want to be a great coach, trainer or leader, but ultimately, if you don’t have the ambition and drive to get out there are do it, you’ll continually be frustrated at yourself.
You’ll find yourself complaining: “I don’t really want to do that“, “Yeah but the quality of the leads was really bad“, “Yeah I’ll get around to it when I can“.
1. Unless you’ve got $50k sitting in the bank to pay someone, you’re going to have to do a bunch of stuff you don’t want to do when you first get started.
2. The quality of the leads is bad because you’re marketing is unclear and you haven’t spent the time to get rock solid with how you communicate what it is you do to the marketplace.
3. You won’t get around to it when you can because that’s the speak of someone who isn’t hungry for success.
There is zero judgement in this post. I am a huge believer in dragging people up, but sometimes, the process of dragging someone up, means you gotta poke the fire a little.
My hope is, that if you’re sitting on the fence and asking, when will it be time to actually put effort into this thing called life? that these words inspire you to pull that trigger.
As I wrote in my first book, Why Wait To Be Great, no-one is coming to save you.
If you want to have the business and life that you wish for, start getting to work.
Most wait until they go to sleep to live their dreams, the ones with hunger, get to live them while they’re awake.