One of the strongest activities you can do inside your business, is to map out your (personal) story.
People buy from (and connect) with real people.
Every single thing that’s happened to you, makes up part of who you are and what you believe.
The reason is this so important, is because with business changing so rapidly, it’s seemingly harder and harder to break through in the market and reach the end customer.
You can copy all the strategies you like.
But guess what can never be copied. Your story.
You are one of a kind.
People love stories and connect with them directly.
Plus, you are PROOF that what you’re telling others is possible, is actually possible.
Walking the talk (I hope…)
But it’s actually only valuable if you share it.
So many coaches are scared (or just don’t know about) the amazing stories they have within.
It’s time to think about it seriously and harness their power.
So from here, there are a couple of ways you can do it:
1. Get out a piece of A4 paper, draw a big S and literally plot all the major points from your business and life.
2. Sign up to my daily email to be on the list to get early access to my upcoming Coaches Growth Academy (membership website) to learn step by step via clear and concise video modules on not only draw your story out, but how to use that to drive new business.
I did this very process midway through last year and was truly blown away by what I’d been through and just how many breakthrough’s I’d forgotten about along my 29 (nearly 30…next month *hint hint*) trips around the sun.
Do the work, and the work will work.