Was listening to an audio recording this morning and this quote came up. It’s something passed around in the company Amazon.
Wanted to share it with you.
Are you competitor focused, or customer obsessed?
Please don’t underestimate the importance of this seemingly simple thing.
What separates the best from the rest in the business, is they realise that every second they spend time in their own head, is an extra second they aren’t spending in the head of the customer.
Instead of pursuing a relentless focus on how they can help the customer, they’re worrying about what their competitors are doing.
What magic lead generation tool is their competitor using?
What kind of facebook ads are working?
What is the latest and greatest tactic to get fresh customers?
I get it. Part of being in business is getting new clients.
But so many are focused way to much on this, and way to little on over delivering to their current clients.
Here’s what we can do to help:
1. Write out list of 10 things you can do right now to add value to your most valued customers (and then choose the top 2-3 and DO THEM).
2. Survey your current clients. What are you doing right? How can you improve? Don’t be afriad to ask. You can either ask now “How can I add more value to our service?” or be left wondering when they leave you for a competitor.
3. Call all of your old customers and use the following dialogue:
Keep it open and keep it fun. The idea isn’t to turn this call into a sales call (no-one likes those calls) but simply to see if you can add any value to them and get them back into their sphere of awareness.
I know this stuff seems simple. But most will just keep scrolling or not take action on it.
It’s completely your call, but at the end of the day, you get out what you put in.